How Can I Market Myself Online?

It’s old advice, but good advice. When applying for jobs you’ll want to look your best and you don’t want an outdated profile picture to come between you and your dream role. Instead, you’ll want to lock down your accounts, set everything to private, and become less than a whisper on the net. Or do you?

While it is well known that your digital footprint can cast a shadow over your application, being invisible online can also ring alarm bells. It can make your prospective employer lament “what terrible thing is this otherwise-perfect candidate hiding?”

According to CareerBuilder’s 2018 survey, 70% of employers use social media to screen candidates during the application process, up from 37% in 2012, and 48% will keep checking your accounts once you’re employed, too! Plus, nearly half of employers won’t invite you to an interview if you they can’t find you online.

So here’s what we suggest you do in the run up to an application and interview:

Allow certain social media sites to remain public. Benefit from the employer’s digital search by letting them find your LinkedIn profile, for instance. This and other websites can in fact be written to compliment your job hunt.

Set the rest to private or even delete some content. This can be tagged photos from nights out, pranks, ranting text about previous workplaces, or fancy dress costumes. Think about deleting anything you think might come between you and your perfect placement.

However, what can you do in advance to put a stop to this mad, last-minute scramble to hide your social life? Simply alter your social media behaviour by deciding what sort of things you’ll post on which website, and which accounts you want possible employers to find.

At Perfect Placement, with over 240 accumulative years of experience, we know exactly how to present you to an employer, and we can give you the perfect advice on how to manage your social media and the best way to market your skills online.

If you need further advice or help, call the experts, Perfect Placement on 01603 701 077.


This blog was first published in November 2018 for Perfect Placement, an automotive recruitment company based in Norwich.

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